Food and life sciences AI consultancy firm Datadivr helps bring incremental change to the field sales process using AI & A/B business testing logic for Intergrow brands, under which the Kitchen Treasures brand is marketed, Kerala’s leading spice brand loved for their unwavering commitment to quality.
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The Indian FMCG market presents a compelling growth narrative, currently valued at a substantial USD 100 billion. Industry analysts project a robust trajectory for this sector, anticipating a market capitalization of USD 220 billion by 2025. In particular, India's USD 40 billion Food FMCG market is a recipe for success, projected to double by 2025. This dynamic market, fueled by easy access and a growing focus on sustainable products, presents a golden opportunity for FMCG giants like Intergrow to solidify their position as frontrunners.

The biggest hurdle Integrow faced was identifying the most promising retail outlets amidst busy schedules and limited resources. This hurdle prevented them from maximizing sales growth potential.

Datadivr leveraged AI to optimize sales officer travel patterns across Kerala, increasing efficiency and productivity. In the A/B testing phase for just one of the many targeted districts, Datadivr's AI recommendations sparked a sales surge. Intergrow witnessed a significant increase in both the volume of sales and cross-selling, translating to a phenomenal 4x growth. This momentum shows no signs of slowing, with consistent growth week after week.

"We went from inefficiently covering 50+ outlets to effectively covering all over multiple days. This increased overall sales without affecting the servicing levels of outlets. Doing this manually would have been impossible; Datadivr, with its tools made this process possible in a few months" says Ashok Mani, CEO of Intergrow Brands.By categorizing outlets intelligently, they reduced the number of outlet visits while maintaining optimal results & enhancing efficiency. Datadivr brought a transformative impact on Sales Officers' daily visit planning, employing heuristic-driven resource allocation that ensured manageable and feasible routes. This approach aimed not to overextend Sales Officers in a single day. Moreover, they implemented a tailored and strategic solution to amplify business growth within targeted districts and beats.

Datadivr is not just another data science company; they are visionaries in today's digital age. Anchored by integrity and a genuine stake in every project, their mission goes beyond mere data analysis. They believe in the transformative power of data, and with unparalleled expertise, are dedicated to empowering enterprises to navigate the digital future.